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National Institute of Tourism & Hospitality Management (NITHM), organised the 23rd International Joint World Cultural Tourism Conference, focusing on World Tourism 

National Institute of Tourism & Hospitality Management (NITHM), organised the 23rd International Joint World Cultural Tourism Conference, focusing on World Tourism 

The theme of this year’s conference on “Tourism: Differentiation and Diversification”  (10th – 12th Jan 2019)

The aim of this conference is to provide a forum for Indian and international educators, scholars, researchers, industry professionals, policy-makers and students with opportunity to explore and discuss issues in the topics on culture, heritage and tourism. Well-known experts, researchers, practitioners from the industries and society have been invited to present their views and discuss on the conference theme.

The Dignitaries were welcomed by Director NITHM, Dr.S. Chinnam Reddy and mentioned its NITHM’s first International conference and shared a brief about the courses and about the institute. 1) Prof. Sungchae Jung, President, World Culture Tourism Association – Message: He mentioned on various aspects of tourism management, marketing, strategies and polices. Throwing light upon the development of managerial, political and marketing implementations of tourism. He mentioned about the economy, technology, political and environment drives of tourism. And lastly highlighted culture of India – how tourism has changed and helps to preserve culture and have peace and harmony among the nations of the world. 2) Dr Anil Rao Paila, National President of AIMS – His message: Mentioned about AIMS relationship with NITHM and how the campus has devolved over the recent years. He also mentioned the importance of tourism development in all aspects. 3) Prof. T. Papi Reddy, Chairman TSCI Govt. of Telangana. Message: Appreciated NITHM for taking great steps to promote and improve tourism in TS and said its tourism that connects people and cultures – improves relations and unites nations. 4) Sri. B. Venkatesham, IAS Chairman NITHM & Secretary YAT&C Dept.  In his message the key points were everybody is a tourist and travel on earth, tourism connects people and improves one’s behavior – spreads unity & diversity. The tourism industry is an employment giver to so many – from a sweeper to a CEO of a company. The Indian slogan of *ATITHI DEVO BHAVA – talks a lot of our culture and imbibes great value for tourism. He mentioned that this year a new award will be launched – CULT Award (Cultural & Tourism Award) – to mainly value people who contribute to tourism culture, in sustaining and promoting the same. He congratulated the Director of NITHM for putting the conference together.

An MoU was signed with the Telangana Chambers of Events India and NITHM, to promote and help with internships and placement opportunities in the Event Industry.

Two key note speakers 1) Prof. N.Ravichandran – Former Director IIM Indore : Message – Traveling is an experience involving a lot of activity and tourism institutes help develop tourism. He appreciated for her contribution and mentioned states like Rajasthan, Telangana, Orissa, Kerala have improved in their tourism over the years. IT sector plays a vital role in tourism promotion and connects local, national and internationally. Tourism helps cross cultural learning too. 2) Prof. Yasuhiro Watanabe Obirin University, Japan : Message -Highlighted that how labour shortage can effect the level of hospitality and tourism sector. In Japan proper education is given on customer service – right from taxi drivers to other top officials, a proper dress code and conduct is emphasized. A protocol is maintained on punctuality, preciseness, courtesy and politeness. He concluded saying that the tourism industry is a labour intensive industry bringing customer and job satisfaction.

NITHM – Launched its promotional video 2019 after which the vote of thanks was rendered by NITHM Principal, Mr. V.Narendra Kumar. He thanked all the Dias dignities, the distinguished guests, foreign delegates, sponsors, participants, staff, students and press for making the inauguration function a grant success.

The Cultural dances of KOREAN Team, followed by a Telangana dances, Bharatanatyam  performance and NITHM students brought out the festivals of the top tourism destinations of India.

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