Digital Media wing of ITE&C department hosts Tik Tok workshop for Government PROs
TikTok App can be an effective social media platform for various government outreach campaigns and initiatives.
A ‘Training Workshop on TikTok’ was held for Government PROs in association with Digital Media wing of the ITE&C Department, Government of Telangana.
Talking at the session, Mr Nitin Saluja, Director of Public Policy, TikTok India, said, “Success of social campaigns such as #CleanIndia #Skills4all and #Edutok are testimony to the fact that content platforms such as TikTok have the potential to successfully engage users to spread awareness on various social issues. Through these campaigns, TikTok has taken a step towards contributing to societal good and empowering citizens through the power of its technology.”
Detailing on the utility, safety, security and the in-app grievance redressal mechanisms that the platform offers, Mr Saluja stated that the App has 200 million users in India. TikTok has carried out several online and offline campaigns on the effective and safe usage of the App; strengthened it with 13 Industry leading safety features.
Director, Digital Media Mr Dileep Konatham has in his initial remarks explained how the Telangana Government has been utilising social media platforms to connect with citizens and engage them for the dissemination of information.
“ITE&C Department has been hosting trainings, workshops and awareness programmes for the Government officials, staff and other stakeholders on various social media platforms including Facebook, Google, Twitter, ShareChat. Off late, TikTok has become popular among the social media users, and hence Government wanted to conduct a session on its proper and effective usage. Government entities should find ways to prepare content for these platforms as lakhs of citizens are present there. Local bodies, Public Utilities, Departments like Police and those implementing flagship programmes like Haritha Haram are immediate candidates for TikTok usage,” he opined.
Chief Minister’s PRO Mr Ramesh Hazari, Rachakonda Police Commissioner PRO Mr Dayakar, Cyberabad Police Commissioner PRO Mr Kiran Kumar, Telangana DGP PRO Ms Harsha Bhargavi and PROs from Tourism Dept., Forest Dept., GHMC and HMWSSB have attended the Workshop.